All tagged with it doesn’t matter.
It Doesn’t Matter: You Fools! EA is not the Worst Company in America
In a weird sort of symmetry with March Madness the Consumerist, an “online resource for consumer-driven advice,” had its own tournament with brackets and everything. Their brackets pitted different companies in America against each other in an online vote to see which company would come out on bottom as the worst company in America. The [...]
It Doesn’t Matter: You Fools! The Hunger Games Should Not Be a Video Game
I became a fan of The Hunger Games last week. I am not ashamed of this fact, nor am I ashamed that since last Sunday, I’ve seen the movie twice and read all three books in a matter of days. I’ve absorbed as much knowledge as I can about the book series, its mythology, and have [...]
It Doesn’t Matter: The Lack of Gameplay Innovation will cost the Game Industry
A rift is forming within the game industry that some are beginning to notice. The souls of game developers and publishers are beginning to fall into the abyss and many are starting to search for answers and point fingers. One of the more polarizing examples would be THQ. This company has fallen under hard financial [...]
It Doesn’t Matter: Modern Warfare 3 has a ‘Shocking’ Scene
If the words “No Russian” are familiar to you, then you know all about the controversy surrounding the fabled scene in Call of Duty: Modern Warfare 2. In “No Russian” players are placed in a violent and evil situation in a Russian airport. Without going into the details, you’re essentially committing a terrorist attack while [...]
It Doesn’t Matter: Cliffy B Thinks Gears of War 3 is Awesome
I’m not one to judge what a single video game site calls news vs another, but certain things grate on me when I see multiple sites reporting the same headline that isn’t really a story. Regardless of your personal opinions of Cliff Bleszinski, the man is known for two indisputable facts – he designs/directs great [...]
It Doesn’t Matter: Your Fans Still Have Questions
Alexander Pope once said, “To err is human.” We all make mistakes, and the video game industry is no exception. Sometimes industry mistakes are ignored or even swept under the rug, making it harder for developers to admit a game’s flaws. In a recent interview with Gamasutra, Todd Howard admitted that The Elder Scrolls IV: [...]
It Doesn’t Matter: How (not) to do Video Game Public Relations
What with it being E3 week and all, the population density of PR folk has reached a level normally reserved for presidential impeachments or Ohio State Football coaches. Although they’re different breeds, all PR folks have been known to carry plagues of bad information. That’s irritating to any gamer who follows the news and it’s [...]
It Doesn’t Matter: Konami Pre-E3 Video Thing
Ladies and gentlemen of dubious natures, it’s that time of year again. E3 is upon us and Konami decided to get things going 5 days before the official start of the video game trade show with a pre-recorded press event. Instead of embarrassing themselves like they did last year with a live press conference, Konami [...]
It Doesn’t Matter: Angry Birds is One Game
The story of the success of Angry Birds is enviable and astonishing. With over 100 million downloads, newly secured funding, merchandising, TV and movie deals, and estimated revenues exceeding $70 million dollars, Angry Birds is suddenly a major gaming brand. Personally, I’ve been a huge supporter of Rovio Mobile and its dangerously addictive game. At [...]
It Doesn’t Matter: Unoriginal Can Be Great
I made the mistake of reading critical reviews of the movie Battle: Los Angeles before screening it this past weekend. By all accounts, I should have hated the movie, but I didn’t. Sure it wasn’t going to win any Oscars, but I had fun throughout my viewing frankly because I was the demographic the producers were [...]
It Doesn’t Matter: Awesome Trailer, So What?
A few weeks ago, I, like a lot of people, was absolutely floored by the trailer for Dead Island. The first time you see the story unfold and realize what you are watching, you can’t help but be filled with a flood of emotions. I have not had a game video stop me in my [...]
It Doesn’t Matter: Thieves Go Mobile
Mobile games, especially on phones, have never gotten the same attention that their big brothers on dedicated gaming systems get. They get lumped in maybe a notch above browser based flash games. However, both of those platforms are fantastic for developers trying to break into the industry and experiment with new ideas. I dive in [...]
It Doesn’t Matter: The (Only) Video Games Awards
I have never enjoyed Spike TV’s Video Game Awards (VGAs), but with each year the gaming industry is forced take it more seriously. It is getting harder to ignore and harder to endure. This past weekend, the 2010 VGA’s may not have been gaming’s finest hour, but it’s also all we got right now. The [...]
It Doesn’t Matter: Hatesgiving Day Parade
Every year around this time people who have websites such as ours come up with lists of things that they are thankful for in the video game industry. Seeing that I’m wholly unoriginal in every way I’m going to copy that idea but give it a good Horrible Night twist. I’m going to list the [...]
It Doesn’t Matter: I Should Not Have to Try to Love Castlevania: Lords of Shadow
Disclaimer, I am no where near being done with Castlevania: Lords of Shadow. But I have hit an impasse with the game after 6 hours of play. Dammit, Konami. You are so close to having a masterpiece on your hands. However, instead what you have is an imposter of a video game and an imposter [...]


















